Privacy Policy
Your privacy is important to us. Learn how we protect your data.
Last updated: December 2025
GDPR Compliance
This privacy policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are committed to protecting your personal data and respecting your privacy rights.
1. Information We Collect
Automatically Collected Information
- • IP address and location data
- • Browser type and version
- • Device information
- • Pages visited and time spent
- • Referring websites
Information You Provide
- • Contact form submissions
- • Newsletter subscriptions (if applicable)
- • Survey responses
- • Comments or feedback
2. How We Use Your Information
We use the collected information for the following purposes:
- To provide and improve our website services
- To analyze website usage and optimize user experience
- To respond to your inquiries and provide customer support
- To comply with legal obligations and regulatory requirements
- To detect and prevent fraud or abuse
- To send important updates about our services (if you've opted in)
3. Legal Basis for Processing
Under UK GDPR, we process your personal data based on:
- Legitimate Interest: To operate and improve our website
- Consent: When you voluntarily provide information
- Legal Obligation: To comply with UK gambling regulations
- Vital Interest: To protect against harmful or illegal activities
4. Cookies and Tracking
Cookie Usage
Essential Cookies: Required for website functionality
Analytics Cookies: Help us understand how you use our site
Preference Cookies: Remember your settings and preferences
You can control cookies through your browser settings. Note that disabling essential cookies may affect website functionality.
5. Data Sharing and Third Parties
We may share your information with:
- Analytics Providers: To understand website usage (e.g., Google Analytics)
- Legal Authorities: When required by law or to protect our rights
- Service Providers: Who help us operate our website
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
6. Your Rights Under UK GDPR
Access & Portability
Request a copy of your personal data and transfer it to another service
Rectification
Correct inaccurate or incomplete personal data
Erasure
Request deletion of your personal data (right to be forgotten)
Object
Object to processing of your personal data
7. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments.
8. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy, comply with legal obligations, or resolve disputes. Analytics data is typically retained for 26 months.
9. International Transfers
Some of our service providers may be located outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.
10. Children's Privacy
Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you believe we have collected such information, please contact us immediately.
11. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.
12. Contact Us
If you have questions about this privacy policy or wish to exercise your rights, please contact us:
Email: privacy@ukcasinoguideonline.com
Data Protection Officer: Available upon request
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.